Brevity is the soul of witlessness

In their desperate pursuit of brevity, radio news bulletins often become incomprehensible. One of the biggest causes of this is a failure to contextualise, because giving a context also takes up precious air time. I recall a morning bulletin reporting that there had been 188 deaths on the road since the beginning of the month, […]

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Joe Public tops Pendoring finalists

With 10 finalists, Joe Public leads the field turning into the home straight in the Pendoring Awards (for Afrikaans advertising). Behind it are ninety9cents and FCB Johannesburg (each with seven finalists), and two agencies with four each (M&CSaatchi Abel and Jupiter Drawing Room Johannesburg). Comparing this year’s finalists with last year’s winners, Joe Public has […]

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Loerie Awards earn marketers’ respect

  Marketers are finally coming to the party! After years of struggling to win the respect of the marketing industry, next week’s Loerie Awards are pulling in marketing’s top dogs – the agencies’ clients, who are attending in force. Bookings by marketers for the premier South African advertising competition have never been higher, says Loerie […]

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All it takes is one Gold Loerie

The Loeries are looming. In two weeks’ time Adland will know how it has done this year in the most important South African creative competition. The latest Ad of the Month results have made little difference to the standings, but a lot could change after September 21. Take a look at the Creative Leaderboard  so […]

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Campaign v retainer: Choose your weapon (1)

In the first of two articles, Andrew Hall examines the pros and cons  of campaigns versus retainers. Hall is the newly appointed joint Managing Director of Hero, an agency which has grown significantly without ever engaging a single retainer-based client. But  is this the right model in the challenging advertising environment of today?   For […]

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A whisky in space

It’s easy to get high on whisky, but this is ridiculous. A vial – not a bottle, note, nor a barrel, but a vial – of Ardbeg single malt Scotch whisky, has spent the last three years orbiting the earth aboard the International Space Station. Now it’s coming back home to be compared with a […]

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This looks like a job for…Superbrand

With all these brand surveys knocking about, you’d have to consider yourself something of a failure if your brand didn’t get a mention at least once, somewhere. After all, more than 50 lists of top brands are compiled in SA annually, listing 5 800 brands ranging from the ‘overall favourite brand’ to financial services or canned […]

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How come five ‘top brand’ lists can’t agree?

With all these brand surveys knocking about, you’d have to consider yourself something of a failure if your brand didn’t get a mention at least once, somewhere. After all, writes Tony Koenderman, more than 50 lists of top brands are compiled in SA annually, listing 5 800 brands ranging from the ‘overall favourite brand’ to top […]

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Account inaction: marketers keep tight rein

Advertising accounts are changing hands at a pedestrian rate as the advertising and marketing industry moves into the busiest season of the year. All told, 215 marketers  – an average of 27 a month – have found new places to park their business (or parts of it) this year. But in August, only  21 switched […]

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