How Stuff lost its geeky sex appeal

An enduring cliché of garage workshop calendars is the blowsy semi-naked blonde draped across the bonnet of a car about to be retrofitted with new shock absorbers. “Where’s the relevance?” I hear you cry. “This is just a cheap gimmick to give the manufacturer a little exposure.” Which, pretty obviously, it has got. The workshop […]

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Tapping student wealth

The ability of social media to tap into the spending power of college students is revealed in a new market survey unveiled in Johannesburg – and boy, can those kids spend! At their disposal, writes Tony Koenderman, is a massive R41bn – bigger than the economies of 13 African nations, including Swaziland and Lesotho.  A […]

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Revolving doors spinning at ad agencies

When times are tough, the entrances to ad agencies are like revolving doors, gathering speed as  people pour in on one side, and out on the other. And (to mix a couple of metaphors) there’s a domino effect. One senior agency executive’s departure sets off a chain reaction (sorry, couldn’t resist it) which may see […]

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Too few women in top Adland jobs

Where have all the women gone? Prompted by national woman’s day, we added up the numbers, and the answers are a shock. Close to two-thirds of the people working in ad agencies are thought to be women, but only a fifth of them are in the leadership jobs. Of the top 112 marketing entities (full-service […]

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AdReview on this website

AdReview 2014, the annual oversight of the ad biz in printed form, has been posted in its entirety to this website. Go to the ADREVIEW section to see all the winners, all the tables and all the editorial content in pdf form. Agency of the Year: Ogilvy Cape Town; Marketer of the Year: Kevin Hedderwick. […]

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Creative leadership unchanged in June

June Ad of the Month honours were fairly evenly shared, which meant there were no positional changes at the top of the creative leaderboard. But lower down, Net#work BBDO earned no points in June, allowing KingJames to leapfrog into 10th spot, followed by Lowe & Partners  into 11th. Net#work, which ended last year in third […]

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Volcano blows its top

Rapidly rising Johannesburg ad agency Volcano has been recognised by Advertising Age, the leading American trade medium, as the International Small Agency of the Year, based on business growth, creativity and campaign efficiency. This breaks a long drought for South Africa at Ad Age awards.  In the late Eighties and early Nineties, TBWA Hunt Lascaris […]

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Blink cheques: hot new currency

The impoverished painter who dashes off a sketch in return for lunch at a restaurant is a tradition of the art world.  The walls of Le Colombe d’Or  in the French Riveira are decorated with the work of many famous artists, including Pablo Picasso. Now the tradition is being sustained by a South African adman […]

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Marketers face new threats from activists

Brace yourself for a radical change in the way business behaviour is regulated in South Africa. After a century of widespread disregard for environmental and consumer protection, marketers face tough new controls and potential class action suits for anything from unfair trading to misleading advertising, environmental degradation or price fixing. “It’s a sea change flowing […]

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